After finishing my bachelor’s degree, I set out into the world of design and worked in different fields, ranging from video editing over visual design to creating marketing assets for big companies. During this time I quickly realized that what drives me is and has always been something else: UX. Nothing motivates me as much as solving actual, real life problems and being part of a culture in which these issues can be tackled head-on in an efficient way.
I’ve been working on UX projects now for more than 4 years combined. I practice user centered design principles, identify user needs and merge them with business goals of my employers to create a lasting impression and a streamlined workflow across all devices – and I learn something new each day.
Being the Lead UX/UI designer at amesso, I envision and evaluate new business models for our mother company. I am the link between the goals of the company and the end-to-end user experience, weighing off between how to build an MVP that is easily accessible, understandable and satisfying, and how to merge it with what the company wants to achieve. I am responsible for creating a strategic growth plan in online activity, CRO, scope/scaling of these services, and optimizing the experience through analyzing usage data. At the same time, I’m a consultant to the company and attend strategic meetings, teach employees UX-methodology and deliver keynotes and seminars.
Lead strategic thinking to ensure that simple and intuitive user experiences are designed and adhered to; define standards of usability and accessibility; visual designs and front-end development; engage with product managers and -owners; solve user and business goals using the principles of user-centered design
Ensure other team members understand what the focal points within the strategy of the company are, and what we need to do in order to achieve them
Innovate processes internally and within our mother company to employ a more streamlined design approach