Alexander Prümm

UX/UI Designer

About my background and my experiences

After finishing my bachelor’s degree, I set out into the world of design and worked in different fields, ranging from video editing over visual design to creating marketing assets for big companies. During this time I quickly realized that what drives me is and has always been something else: UX. Nothing motivates me as much as solving actual, real life problems and being part of a culture in which these issues can be tackled head-on in an efficient way.
I’ve been working on UX projects now for more than 4 years combined. I practice user centered design principles, identify user needs and merge them with business goals of my employers to create a lasting impression and a streamlined workflow across all devices – and I learn something new each day.


My current role

Being the Lead UX/UI designer at amesso, I envision and evaluate new business models for our mother company. I am the link between the goals of the company and the end-to-end user experience, weighing off between how to build an MVP that is easily accessible, understandable and satisfying, and how to merge it with what the company wants to achieve. I am responsible for creating a strategic growth plan in online activity, CRO, scope/scaling of these services, and optimizing the experience through analyzing usage data. At the same time, I’m a consultant to the company and attend strategic meetings, teach employees UX-methodology and deliver keynotes and seminars.

Design Leadership

Lead strategic thinking to ensure that simple and intuitive user experiences are designed and adhered to; define standards of usability and accessibility;  visual designs and front-end development; engage with product managers and -owners; solve user and business goals using the principles of user-centered design

Team Management

Ensure other team members understand what the focal points within the strategy of the company are, and what we need to do in order to achieve them

Process Improvement

Innovate processes internally and within our mother company to employ a more streamlined design approach

Major tasks
  • Mobile Experience: iOS, Android & Windows Phone
  • Web experience: Responsive & fluid webdesign, building everything from standard WordPress pages to international online shops, including front-end development
  • UX methods: Competitor analysis, Customer Journeys, Persona model, research, story boards, wireframes, rapid prototyping, (high fidelity) mockups
  • Strategy: Build strategies around digitalizing business models and implement software solutions where possible, e.g. with IoT-devices
  • Identify, research and evaluate current trends in the market, e.g. on a trip to CES 2017 to see what’s new in terms of Interaction Design and IoT solutions
  • Managing projects: Working together with and coordinating external agencies
  • Product R&D: Deliver inputs on how to merge hard- and software seamlessly, evaluate the user flows, faciliate human interaction with the devices
  • Consulting: Meet with stakeholders from all over the world to ensure branding is consistent and to teach them about the Design Thinking-process
  • Analytics: data visualization
  • Screening applicants for design-related jobs


Skill summary

Design disciplines
  • UX & UI
  • Interaction Design
  • Front-End Design
  • Visual Design & Branding
  • User Research
  • Information architecture
  • Usability Testing
  • CRO & implementing marketing tools into the designs
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Premiere Pro
  • Adobe Xd
  • Affinity Designer
  • Sketch
  • Balsamiq
  • Axure
  • InVision & Craft
  • Coda 2
  • Matching apps for iOS/iPad Pro (Adobe Sketch, Adobe Draw, ProCreate, etc.)
  • HTML5
  • CSS3
  • Javascript
  • jQuery



Design Skill Levels

  • 95%
    Strategy, Integration, Evaluation
  • 90%
    Adobe Xd, Sketch, Balsamiq, Axure, Invision, Craft
  • 75%
    Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Affinity Designer
  • 65%
    HTML5, CSS3, JS & jQuery

Other Skills

  • 80%
    Presenting & Consulting
    Keynotes, Presentations, Pitches, client meetings, briefings, etc.
  • 85%
    Spoken languages
    English, German, French
  • 50%
    Marketing principles in design, SEO, Keyword research, best practices
  • 60%
    Social Media
    How to interact with and create for Twitter, Instagram, Youtube, etc.