How I Work


Research, competitor analysis & Flowcharts

When starting out with a new project, the first step is researching what competitors are doing and what established services, patterns and methods are. Whenever possible, directly observing user behavior, conducting interviews and analyzing user data provides invaluable insight. These workflows are then converted into flowcharts and user journeys that document how users interact with the product.


User journey & Stories, CTA Inventory & OOUX

Defining all major interaction points between the user and the product, the different user goals and relevant business goals along the way are identified and collected, creating a CTA inventory that provides a UX copywriting blueprint for a first ideation of a prototype in an OOUX fashion.


Distributing the interactions across screens

First sketches are created in a rapid prototyping manner, if possible within workshops involving all stakeholders, to create a first visual representation of requirements and their fulfillment.


Wireframes & Prototypes to specification

Creating and iterating over various wireframes from low to high fidelity through continuous user-testing and feedback involving the relevant process owners, the individual screens and layouts start to emerge.


Enter UI Design & Design System

An interactive prototype is created that maps out the entire process and is an optimal foundation for documenting the user patterns and the UI components. Referencing the design system, approaches are refined and merged to create a seamless end-to-end UX across the product.

Visual design

Bringing it all together

Alright, time to make it beautiful! The visual design does not only provide an aesthetically pleasing look that evokes the emotional side of the product, it also works to complete and emphasize the focal points in the user flows and UI Design. A clear visual hierarchy rounds out a successful design process and is vital to properly guide the eye.


Verification, data analysis and iteration

When is one really done? Well, probably never – but that is a good thing. Analyzing user data after launch, optimizing designs and prioritizing features all help democratize the design. This is the most exciting step after all – continuously improving the product and using the opportunity to grow as a designer alike,

I UX Design.

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