amesso is a digital enabler from Berlin. It is a business unit of a large German B2B-company in the food-service industry that develops and implements business models and solutions in order to offer the best customer experience on- and offline. Being a B2B-business, the internet didn’t play a huge part in our mother company’s strategy in recent years as most of the customer touch points were either through retailers or the customer service. For this reason, no precautions have been made to account for online business models and no preparations were made internally in terms of digital infrastructure. Our mission is to change just that. Currently, strategic details and materials are to remain secret and cannot be shared publicly.

My role and my tasks

As the Lead UX Designer of amesso, I created a lighthouse vision and contributed ideas how to evaluate and implement new business models. I mapped out strategies how to scale/grow (online) activities and evolve new products accordingly with a data driven approach.
I helped to design, set up and roll out online platforms with a strong eCommerce-focus as UX Designer, from Wireframes over prototype through visual design. During the implementation, I supported the team as webdesigner and helped with front-end development, content administration, the integration of Marketing tools, and coordinating external agencies. I also worked as an internal UX consultant, giving seminars about UX methods and presenting our solutions to the stakeholders in multiple countries and locations.

About the visual design of amesso

amesso being a secret endeavor within another company and a consultancy at the same time, I wanted to create a CD that reflects both of these things by being vague and yet beautiful. On our door, for example, there’s only the logo, not our name. The logo itself is the combination of a “0” and a “1”, forming the small letter “a” for “amesso”. This mirrors the binary logic of the power button and alludes to the tagline digital enabler. The logo also works as a pattern for different use cases, for example on our business cards. That way, the zeroes and ones in each logo form binary code.